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List of Procter & Gamble brands

From Wikipedia, the free encyclopedia

Procter & Gamble (P&G) is an American multinational consumer goods corporation with a portfolio of brands.

Brands with net sales of more than US$1 billion annually


As of 2015, the company stated it owned the following brands with net annual sales of more than $1 billion:[1]

Brands by product type




Menstrual hygiene



Head & Shoulders logo

Healthcare products



  • 9 Elements cleaning products
  • Ace stain remover liquid
  • Ambi Pur air freshener
  • Bounce fabric-softener sheet for dryers[9]
  • Fairy (known as Dreft in the Netherlands and Yes in Sweden and Norway) dishwashing liquid, toilet soap, household soap, laundry detergent and dishwasher detergent
  • Febreze odor control[6]
  • Flash cleaning products
  • Jar dishwashing liquid and dishwasher detergent
  • Mif (Russian: Миф) dishwashing liquid and dishwasher detergent
  • Mr. Clean household cleaners
  • Pampers disposable diapers
  • Puffs tissues
  • Luvs disposable diapers
A bar of Safeguard soap
  • Safeguard antibacterial soap
  • Swiffer cleaning products
  • Microban cleaning products
  • Gala (Ukrainian: Гала) dishwashing liquid and dishwasher detergent

Laundry detergents

  • Ariel laundry detergent
  • Bold laundry detergent
  • Bonux laundry detergent
  • Cheer laundry detergent
  • Daz detergent
  • Downy fabric softener[6]
  • Dreft laundry detergent
  • Era laundry detergent
  • Fairy Non-Bio laundry detergent
  • Gain laundry detergent, scent booster, fabric softener, dryer sheets.
  • Ola laundry soap
  • PMC laundry soap
  • Tide laundry detergent
  • Lenor fabric softener and cleaning products
  • Mif (Russian: Миф) laundry detergent
  • Gala (Ukrainian: Гала) laundry detergent

Skin care

  • Fresco bar soap
  • Ivory bar[10]
  • Old Spice deodorants, anti perspirants, body wash, bar soap, aftershave, skin care and hair care products
  • Secret antiperspirants and deodorants

Divested brands


Brands owned by Procter & Gamble in the past, but since divested:

Discontinued brands


Brands owned by Procter & Gamble in the past, but since phased out:

  • Banner, Summit, and White Cloud toilet tissues were merged with the company's best known bathroom tissue, Charmin. White Cloud was sold exclusively in Walmart stores in the U.S. before Kruger Products took over the brand and, with Walmart focusing on other brands, sold it in other stores[26]
  • Big Top, brand of peanut butter before Jif made its debut.
  • Blossom, facial soap
  • Bonus, brand of laundry detergent that had children's books or towels in every box; sold from 1940s to 1977.
  • Citrus Hill, orange juice drink sold from 1983 to 1992
  • Drene (a.k.a. Special Drene, Royal Drene), liquid shampoo. First shampoo made from synthetic detergent.
  • Duz, powdered laundry soap and later, a powdered laundry detergent which had glassware and plates in each box; sold from 1920s to 1980.
  • Encaprin, coated aspirin[11]
  • Fling, disposable dishcloth brand.
  • Fluffo, golden yellow shortening sold mid-1950s to early 1960s.
  • Fresco bath soap
  • Gleem, toothpaste last made in 2014. Procter and Gamble plans to sell the Gleem formulation under the brand name Crest Fresh and White.
  • Hidden Magic, hair spray.
  • High Point instant decaffeinated coffee, which had Lauren Bacall in its commercials; produced from 1974 to 1986.
  • Monchel, beauty soap
  • Nutri Delight, an instant orange juice drink, sold in the Philippines from 1999 to 2000.
  • OK, economy bar and packaged laundry soap.
  • Rely, super-absorbent tampons in production from 1976 to 1980. It was pulled off the market during the TSS crisis of the early 1980s.
  • Salvo, first concentrated tablet laundry detergent, which was discontinued c. February 8, 1974; later a dish detergent (sold in the U.S. 2004-2005; it is still sold in Latin America)
  • Shasta, cream shampoo sold late 1940s-mid-1950s.
  • Solo, liquid laundry detergent with fabric softener that was later merged into the Bold brand, and sold from 1979 to 1990.
  • Star Soap and Star Naphtha Soap Chips
  • Stardust, dry chlorine bleach (extensively test-marketed during the 1960s)
  • Sunshine Margarine
  • Swash, a range of laundry products and later a laundry appliance[27][28]
  • Teel, liquid dentifrice sold late 1930s to late 1940s.[29]
  • Tempo, brand of dry wipes, produced from 2000 to 2010.
  • Tender Leaf, tea brand sold from 1940s to 1975.
  • Thrill, dishwashing liquid last made in 1973
  • Torengos, stackable, triangular-shaped, corn-based snack chip sold from 2001[30][31] to 2003
  • Wondra lotion for dry skin. There were many formulas. (The first major brand to use "silicones") Sold from 1976 to 1989.[citation needed]


  1. ^ "P&G at a glance". Procter & Gamble. Retrieved March 3, 2016.
  2. ^ a b c Magistretti, Bérénice. "FemBeat: P&G Acquires Organic Period Care Startup This Is L." Forbes. Retrieved 2019-10-10.
  3. ^ Gravier, Elizabeth (2019-06-07). "Charmin's new 'Forever Roll' is a massive roll of toilet paper targeted at millennial customers". CNBC. Retrieved 2019-10-10.
  4. ^ a b Brunsman, Barrett (5 August 2019). "P&G rolls out new formula for Crest". www.bizjournals.com. Retrieved 2019-10-10.
  5. ^ "Annual report" (PDF). www.pginvestor.com. 2014. Archived from the original (PDF) on 2018-10-24. Retrieved 2019-06-02.
  6. ^ a b c Lea, Brittany De (2018-08-23). "Procter & Gamble's big millennial push". FOXBusiness. Retrieved 2019-11-20.
  7. ^ Brunsman, Barrett (4 September 2019). "P&G sells iconic brand to Cincinnati startup in multimillion-dollar deal". www.bizjournals.com. Retrieved 2019-12-05.
  8. ^ New Chapter Official: Vitamins & Herbal Supplements Retrieved 2017-05-26.
  9. ^ This commercial
  10. ^ "Richardson-Vicks Gets 'White Knight' Bid of $1.2 Billion From P". Los Angeles Times. 1985-10-02. Retrieved 2019-11-20.
  11. ^ a b Olmos, David R. (June 17, 1994). "Release of New Pain Reliever Spurs Analgesics Marketing War". Los Angeles Times. Los Angeles.
  12. ^ Jürgen Lange (2017-07-06). "Stolberg: Dalli gelingt weiterer Waschmittel-Coup und übernimmt "Dash"". Aachener Nachrichten. Retrieved 2019-06-05.
  13. ^ Coolidge, Alexander (March 1, 2016). "Duracell leaves P&G fold". Cincinnati. Retrieved March 2, 2016.
  14. ^ Brunsman, Barrett J. (February 22, 2016). "P&G sells Escudo brand version of Safeguard soap to competitor Kimberly-Clark". Cincinnati Business Courier. Retrieved October 22, 2016.
  15. ^ "Gum & Enamel Repair Intensive Clean Toothpaste | Crest US".
  16. ^ "P&G sells Iams, others for $2.9B". Cincinnati.com. Retrieved 2019-12-05.
  17. ^ "About | JoySuds". Joy Suds.
  18. ^ "COMPANY NEWS; SARA LEE IS BUYING MONSAVON FROM PROCTER & GAMBLE". The New York Times. October 30, 1998. Retrieved December 9, 2023.
  19. ^ "Bidding Farewell To A P&G Original". Procter & Gamble Newsroom. May 31, 2012. Archived from the original on May 6, 2019. Retrieved October 27, 2013.
  20. ^ www.bloomberg.com https://www.bloomberg.com/businessweek/ap/financialnews/D9S1G9Q80.htm. {{cite web}}: Missing or empty |title= (help)
  21. ^ "Selling Detergents One Load at a Time". Chemical & Engineering News. January 23, 2012. Retrieved October 27, 2013.
  22. ^ "Unilever airs plans to introduce laundry detergent in tablet form". 27 July 2000.
  23. ^ nutraingredients-asia.com (22 November 2017). "Swisse Wellness buys back China distribution rights from P&G and Teva joint venture". nutraingredients-asia.com. Retrieved 2022-02-06.
  24. ^ "P&G sells off another brand". USA Today. Retrieved 20 February 2018.
  25. ^ http://www.canadianbusiness.com/markets/cnw/article.jsp?content=20110104_134503_2_cnw_cnw[permanent dead link]
  26. ^ Neff, Jack (November 13, 2017). "STARTED FROM THE BOTTOM: The tale of a paper goods brand that refuses to crumple". Advertising Age.
  27. ^ Horovitz, Bruce (September 12, 2008). "P&G hopes laundry haters will Swash clothes". USA Today.
  28. ^ Hagerty, James R.; Ng, Serena (March 11, 2015). "Swash Laundry Device From P&G, Whirlpool Loses Traction With Key Retailer". The Wall Street Journal.
  29. ^ "Teel Protects Teeth..... Beautifully!".
  30. ^ "Procter & Gamble serves up Torengos corn chips". Memphis Business Journal. 2001-12-03. Retrieved 2022-05-31.
  31. ^ Calkins, Tim (2017). Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks. Springer. p. 147. ISBN 9781137511867.